Wireless Phone Company Launches "Don't Text & Drive" Ad Campaign

HUNTSVILLE, AL - Despite the dangers, people do it every day, texting while driving. The message of "don't text & drive" is coming through loud and clear from an unlikely source: a cell phone provider.

Verizon Wireless launched a new "Don't Text & Drive" ad campaign.

The last week, or so has been tough for so many people after several car accidents. Some were caused by speeding, some by alcohol, and some just by not paying attention to the road. Verizon, a company that serves close to 90 million customers, is now dialing your number to talk safety.

Kelly Shrout is a District Manager for Verizon Wireless in Huntsville. Her company is behind the "Dont Text & Drive" campaign.

"The message is very simple, if you're in the driver seat, keep your hands on the wheel," said Kelly Shrout.

The point seems easy to understand for some, but why is the nation's largest wireless service provider pressing the issue?

"We really don't feel that any text message is worth risking a life," added Shrout.

Some people do think a text message is important even while driving.

"I look down for a second, read the message, and look back. I text back and drive," said High School Student Tekeria Rainey.

Others just don't think it's smart to take their eyes off the road if only just for a little bit.

"If you text and drive, but look off the road, you can end it in a couple of seconds," said High School Student Billy Maddox.

Verizon's safety campaign was launched to change the behavior of drivers who choose to hold a phone instead of a wheel while driving.

It's set to blanket the television, radio, newspaper, internet, and several billboards.

Huntsville Police say there is proof why drivers need to keep their eyes on the road.

"Over 90% of all accidents are caused by inattentiveness. It's just that simple," said Huntsville Police Lieutenant Mark McMurray.

As for folks at Verizon Wireless, they would like to see you use hand free devices.

"We've always supported legislation that ban texting and anything that would be a distraction to drivers. We're continuing to support the national efforts," added Shrout.

The Governor's Highway Safety Association says only six states ban the use of handheld cell phones while driving for all drivers. The association says 18 states ban texting while driving for all drivers. Alabama does not have either of the